Our story

She is Sugar, She is a woman. A MODERN FORCE – bold and accomplished, calm and confident. She is HIGH-PERFORMING, and she moves effortlessly.

She's Lover

WE WERE BORN out of a love for style and a need for function, a call for quality and an understanding for value. We are fast-moving and forward-thinking, and we want to be empowered by ease and authenticity.

Stylish & Classic

SO WE CREATED the intersection of performance fabrics, elegant tailoring, and honest premium quality, delivered directly to you.

Designed to adapt

We envisioned Fashion pieces that did more. So we designed a capsule collections that are thoughtfully functional and seamlessly versatile – to move you from desk to dinner, meeting to networking, pitch to plane.

Smart Fabrics

We asked ourselves if dressing for work could feel like dressing for leisure, and how ease and comfort could optimise our presence and performance. We researched extensively and globally.

THE RESULT?

Luxe yet life-proof fabrics for women who mean business/Life. Our collections feature the power of Sensitive® Fabrics for all tailoring, while our soft blouses feature skinsmooth technical jersey, our latest biodegradable and carbon-saving eco developments, and timeless silk.
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